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商务英语听力》课程标准

课程名称:商务英语听力

适用专业:商务英语

1 、前言

1.1 课程的性质

本课程是高等职业学院商务英语专业必修课,是学生在商务英语学习及实际业务操作中必不可少的基础课程。其功能在于通过专门系统的听力训练,能使学生在各种商务环境下熟练运用英语知识和技能,正确理解、分析、判断和推理所吸收的信息,进行有效的英语交流和商务活动,为培养一线商务人才奠定好基础。

1.2 设计思路

1.2.1.该课程的总体设计思路是,打破传统的、单一的以为主的听力教学模式,构建多维度的结合的互动听说教学模式,教学情景仿真化;把以知识传授为导向的传统学科课程模式转变为以职业能力为导向、以项目任务为载体的课程教学模式,教学中以主题任务为中心组织课程内容,把语音、语调、词汇、句型、语法等的语言基础知识,以及听力技巧、文化背景等的理论教学内容都围绕课堂实际任务展开。通过对日常商务活动和商务实务案例的仿真模拟训练,达到有效培养学生商务英语听力能力的目的。本课程包括四个学期的听力教学,主要是围绕基础听力教学,商务英语听力,考级考证培训等项目展开,深化训练学生的听力能力。

1.2.2.在教学过程中,充分开发学习资源,加强网络教学,为学生提供丰富的实践机会,采用课堂教学和课外自学相结合,课程教学与考试考证相融合,在实践中不断摸索提高。教学效果评价采取过程评价与结果评价相结合。

1.2.2.该门课程的总学时为 140 学时。其中理论为 20 学时,实训为 120 学时,分四个学期进行教学。

2课程目标

通过任务引领的仿真情景教学和系统的学习实践,要求学生达到:1)拓展语言基础知识,掌握听力技巧,拓宽听力练习渠道,培养良好的听力习惯和增强英语听力的自信心。2)能够结合具体场景,对视听材料信息进行准确摄取、归纳、分析和推理,具备日常的英语交际能力。3)提高学生在各种商务环境下的听力能力,进行有效的商务交流活动。4结合考级考证相关的听力训练,促进课证融合,为学生发展职业能力奠定基础。

职业能力目标:

能够听懂一般场合的英语交谈和讲话,领会说话人的态度、感情和真实意图,具有良好英语交际能力;

具备对所获取视听信息有准确摄取、归纳、分析和推理的能力。

能够听懂一般的商务英语会话、谈判等,熟悉涉及商务交际活动的各个环节,

而且在各种商务环境下能够熟练运用英语知识和技能,具备一定的商务交际能

力。

●能取得相应的英语等级及商务英语考证证书,拓展学生的职业能力。

3.      课程内容和要求

序号

工作任务模块

课程内容及要求

活动设计

参考课时

1

Job Interview (求职面试)

.了解求职面试前的准备工作,面试程序以及如何介绍个人简历等内容,掌握有关“求职面试”的重点交际语言。

Language Focus:

Words and Expressions:

advantage, personality, easygoing, introverted, responsibility, tolerant, enthusiastic, major in, graduate from, etc.

Sentence Patterns:

1)--Are you a resident of Hangzhou? --I have lived here since my childhood./I am only a temporary resident./ I am originally from

2)--What kind of personality do you think you have? --I am afraid I am not very creative, but I am tolerant, slow to anger, tactful, caring and friendly.

3)What are your disadvantages and advantages?Well, Im afraid I am not very creative, but I am tolerant, slow to anger, tactful, empathic, caring and friendly.

4)Did you get any honours or awards at your university?I won the college scholarship three years on end.

5)What sort of work experience do you have?Ive been a sales engineer for

6)What was your responsibility? As I was the personnel Director, my responsibilities mainly included recruitment and training new employees.

7)What are your goals? I would hope to have increased my skill base and made a significant contribution to the company. Hopefully, I would be considered for promotion by then.

II.能听懂以“求职面试”为主题的录音,并能正确回答求职面试过程中可能出现的问题。

III.能用英语做简单的求职面试,以此来拓展学生相关的听力能力。

1.小组讨论:通过小组讨论等教学方式引出求职面试时重要的语言功能句子并加以操练。

2.录音呈现及模拟操练:反复播放录音材料,直至学生能听懂主要的内容,对难点句子作适当的解释,并让学生模拟操练。

3.情景展示及角色扮演:演示求职面试的情景,采用role play的形式进行情景模拟。

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2

Jobs and Responsibilities (工作职责)

I.了解公司的工作职责,掌握相关重点交际功能语言。

Language Focus:

1.Words and Expressionschallenge, rewardingdepend oncreative, personnel department, rave about, speak of, the devil budgetetc.

2. Sentence Patterns:

1)I am a manager in the Sales Department.

2)I’m in charge of training employees.

3)I run the Production Department. This includes hiring staff, ensuring that the production meets deadlines and dealing with customer queries.

4)Most of my colleagues are friendly and co-operative.

5)My basic monthly salary is around $2,000.

6)After tax and national insurance, I make 3,000 RMB a month.

7)I’ve just been promoted to head of Human Resources.

8)I enjoy my job because it involves a lot of challenges.

9)What I like about my job is that I have a lot of independence.

II.能听懂以“工作职责”为主题的相关对话或录音片断。

III.能用英语做简单的工作职责介绍。

1.课堂讨论:通过讨论来了解不同工种应有的职责。

2. 录音呈现及模拟操练:反复播放录音,让学生摄取相关的听力信息,通过模拟操练来巩固常用句型。

3.情景展示及角色扮演:通过情景演示,采用role play的情景模拟,来拓展学生的听力能力。

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3

On the Phone(商务电话)

I.掌握商务电话中可能涉及的交际功能语言。

Language Focus:

1.Words and Expressionsavailablecheckhave a word with , go to...on business, urgent, assembly,  etc.

2. Sentence Patterns:

1)Who’s calling/speaking, please

2)Would you please put me through to extension 405?

3)One moment, please. I’ll see if Mr. Jones is available.

4)I’m afraid Miss Li is not available at the moment. Can I take a message?

5)Who’s calling/speaking, please?

6)One moment, please. I’ll see if Mr. Jones is available.

7)I’m afraid Mr. Smith is away on business. I’ll tell him you called.

8)I’m sorry. He’s in a meeting at the moment. I’ll ask him to call you as soon as possible.

9)I’m sorry. I can’t hear you very well. Could you speak up a little, please?

10)I’m phoning/calling because I want to talk about the prices of your products.

II.能听懂以“商务电话”为主题的录音,能恰当使用合适的语言接打电话;

III.能用英语进行电话交流。

1.课堂讨论及情景创设:通过课堂讨论引出接打电话所涉及的重点功能语句,并设计情景加以操练。

2.录音呈现和模拟操练:通过反复摄取录音信息和模拟操练主要的情景对话来提高学生的听力能力。

3.情景展示和角色扮演:演示商务通话的场景,并组织学生扮演接洽业务的工作人员和前来联系业务的人,通过电话洽谈业务。

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4

At a Meeting (商务会议)

I、掌握商务会议过程中相关词汇和功能句型。

Language Focus:

1.Words and Expressions arguechairperson minutes, analysis, fault, etc.

2. Sentence Patterns:

1)If everyone has got a copy of the agenda, let me first explain the purpose of the meeting.

2)First of all, I’d like to introduce two colleagues from our Shanghai office.

3)First, I’d like Mr. Mitchell to briefly report sales of beer in the last few months.

4)Well, thank you, Peter. I think that’s clear now. Could we have some other opinion?

5)I’m afraid we are getting away from the main subject now. Can we get back to the point?

6)I declare the meeting adjourned.

7)So, the next meeting will be on Friday morning at 10:30.

8)In my opinion, the number of vehicles in big cities should be limited.

9)I think you should bring your notebook with you.

II.能听懂涉及“商务会议”的录音。

III.能用英语在会议中清楚地陈述观点,恰当地进行评价,对别人的观点表示同意或反对等等。

1.录音呈现和模拟操练:播放录音理解相关内容,解释难点,让学生操练常用的功能语句。

2.情景展示和角色扮演:播放录像资料,理解内容;根据情景展示,通过扮演角色进行拓展训练。

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5

Business Travel(出差)

I.掌握有关“出差”的重点交际功能语句。

Language Focus:

1.Words and Expressions associatedutiableformalitiespay duty on vacancy, dry-cleaning, overlook, telephone ,etc.

2. Sentence Patterns:

1)There aren’t any flights, sir, so you’ll have to stop over in Florida.

2)Are you offering any deals at present?

3)Can I make a reservation for a morning flight in December 1st, please?

4)Did you pack your bags yourself? Has anyone given you anything to carry for him or her?

5)Anyone who has anything to declare, please go through the Red Passage/Please follow the red arrow. I don’t know what I have to pay duty on.

6)What kind of room would you like?

7)Could you show me your passport, please?

8)Will you fill in the registration card, please?

9)When is the check-out time?

10)Im from Room 303. I will come downstairs to check out in a minute.

II.能听懂以“出差”为主题的录音。

III.能用英语询问及预定航班,询问酒店的设施和服务,预定房间以及在酒店住宿期间要求相关的服务。

1.录音呈现和模拟操练:播放录音,做相关练习;对主要功能语句进行反复操练。

2.情景展示和角色扮演: 播放录像,理解画面内容;通过角色扮演酒店的服务人员和房客等进行听力拓展训练。

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6

Company Presentation(公司展示)

Ⅰ.掌握有关公司展示的重点交际功能语句。

Language Focus:

1. Words and Expressions: manufacture, employee, corporate, asset, presentation, chart, profile, headcount, information, annual, sale, revenue, headquarters, establish, brief, flop image, profit, brand, etc.

2. Sentence Patterns:

1)I’m in charge of …

2)It’s an honor to address such a distinguished audience.

3)I’d like to talk about the latest developments at our company.

4)I’m going to inform you about the launch of the new product.

5)The subject/focus of my presentation is Company history.

6)We are here today to decide what action to take over the drop in sales.

7)I should only take 10 minutes of your time.

8) My presentation is in three sections.

9)Let’s  start with the first point.

10)Secondly, I’d like to talk…

11)Finally,/A final point is….

12)To sum up/In conclusion, …...

13)Our company provides/ manufactures…

14)We are based in…

15)We employ more than… people.

16)Our annual income is….profits has held at/gone up.

Ⅱ.能听懂以公司展示为主题的录音,并领会公司介绍的要点。

Ⅲ.能用英语做简单的公司介绍。

1. 录音呈现及模拟操练:反复播放录音材料,直至学生能听懂主要的内容,对难点句子作适当的解释,并让学生模拟操练。

3.情景展示及角色扮演:通过两种公司介绍商务场景的演示,借助一定的商务知识,采用任务型教学来巩固和拓展学生的有关公司展示方面的听力能力。

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7

Product Presentation(产品展示)

Ⅰ.掌握产品展示主题相关的重点交际功能语言。

Language Focus:

1.Words and Expressionsproduct, specification, function, feature, supplier, warranty, delivery, refund, on-site service, similar, guarantee, place an order, photocopier, brochure, retail, smart phone, cell phone, discount. etc. 

2.Sentence Patterns:

1)It’s lighter/ smaller/cheaper/ easier to use than….

2)It’s more fashionable/ stylish/ comfortable/ tasty/ useful than….

3)It’s battery lasts longer than….

4)It has more functions/memory than….

5)It’s one of the most reasonable/ advanced/… on the market.

6)The length/ width/height/ thickness  is … centimeters.

7)Compared with competing products, ours look better and are lower in price.

8)Our product is the best-selling model of its kind.

9)I’d like to talk about after-sales service.

10)I’ll start with specifications.

Ⅱ.能听懂以产品展示为主题的录音,并掌握产品介绍的基本步骤。

Ⅲ.会用英语描述产品的基本特征并能做简单的产品介绍。

1.情景展示:用图片、录音以及录像等形式展示听力内容,让学生能听懂有关产品展示的录音,并掌握如何进行产品介绍的商务交际技能。

2.情景模拟:根据实训案例,组织学生模拟产品介绍的商务场景,四人一组,分别扮演手机、电脑、复印机以及相机的推销员,进行各自的产品介绍,选择最成功的作为示范。

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8

Receiving Visitors(客户接待)

.熟悉“客户接待”的不同礼节文化,掌握相关重点交际功能语言。

Language Focus

1Words and Expressions:

reception, unfortunately, shock, sketch, frequently, notify, escort, alternative, movement, accompany, tact, procedure, gesture, register,  occupied, send sb. up, plain coffee, take sb. to, etc .

2Sentence Patterns:

1)Which company do you represent?

2)Have you got any appointment with our director?

3)Wait for a few seconds, please. I’ll ring his extension.

4)I’m sorry for the inconvenience. He is in the middle of a meeting.

5)I’m sorry for the delay. Mr. Wilson is engaged now.

6)The Personnel Manager can’t be contacted just now.

7)I'm here to meet with you on behalf of m y company.

8) We've reserved a room for you on the 5th floor.

9)Then I'd better take my leave so you can have a rest/so you can get unpacked/so you can freshen up after your journey/so you can settle in.

10)Are you feeling any jet lag?

11)Just wonderful! Good food and good service.

12)I look forward to meeting you again and having some further discussions over that matter with you.

.能听懂以客户接待为主题的对话,并掌握接待来宾的基本程序;

.会用英语进行相关场合的来宾接待工作。

1.小组讨论:通过小组讨论引出客户接待中重要的语言功能句子并加以操练。

2.录音呈现及模拟操练:反复播放录音材料,直至学生能听懂主要的内容,对难点句子作适当的解释,并让学生模拟操练。

3.情景展示及角色扮演:演示客户接待的商务场景,并进行角色扮演,A扮演杭州化妆品有限公司的出口经理,去萧山国际机场接来自加拿大的客户BAB两人第一次见面的场景。

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9

Business Dinner(商务宴会)

.了解各种宴请的礼节文化,掌握有关商务宴会的重点交际功能语言。

Language Focus:

1.Words and Expressions:

fast food, fried chicken, steak, soft drink, specialty, menu, dessert, lounge, fatty, starter, prawn cracker, canned, facilities, splendid, delighted, fruitful, invitation, original, to one’s liking, acceptable, terrific etc.

2. Sentence Patterns:

1)I was wondering if you would like to go to dinner party with us.

2)Let’s drink to our friendship.

3)Here’s to our success at the fair.

4)Here’s a toast to your promotion.

5)I’d like to propose a toast to our friendly co-operation.

6)Let’s go Dutch.

7)I would recommend some...

8)We've got a choice of...

9)May I take your order, please?

10)What do you think about the fish?

11)This food is the best that I've ever tasted.

12)Don't you think the beef is too heavily seasoned?

13)Please make yourself at home.

14) It's only an informal dinner. Please don't stand on ceremony,

.能听懂以商务宴会为主题的对话,并能从中学会如何订餐以及掌握中西餐的各种餐桌礼节。

.会用英语订餐,在实际商务宴会中会运用各种餐桌礼节。

1.围绕学生所熟悉的宴会礼节展开讨论,导入教学,通过录音,让学生熟悉有关如何订餐以及中西餐的不同餐桌礼节等重点交际功能语言,并反复操练。

2.情景展示:通过两种有关商务宴会 场景演示,结合相关的交际技巧和商务知识,采用任务型Team-work来巩固与主题相关的听力能力和交际技能。

3.情景模拟:根据实训案例,模拟在西餐厅吃饭的商务场景,三人一组,其中一人为服务员,另两人为顾客,以此来拓展相关的听力能力。

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10

Company Performance(公司业绩)

.掌握描述各种报表的重点交际功能语言。

Language Focus:

1.Words and Expressions:

graph, layoff, stock, demand, trend, net loss, remain, dramatically, steadily, peak, export market, turnover, domestic market, amount to, output, etc.

2.Sentence Patterns:

1)The net profit of the company has doubled this year.

2)Production costs have decreased by 30%.

3)Our market share in China registered a rise of 7% last year.

4)Compared with the previous year, we had a slight increase in export sales.

5)This quarter we have exported three times as many air conditioners to India as (in the) last quarter.

6)The graph shows/ displays/ illustrates/demonstrates the profits in the last 4 years.

7)As you can see from this graph, I've plotted two lines.

8)As is shown by this pie chart, the total output of refrigerators stood at 2.8 million units.

9)The vertical axis shows the time period from May to October.

10)The horizontal axis shows the sales volume in millions of dollars.

11)The blue bar shows the profit we made each year, and the yellow bar shows the turnover

12)On this graph, I have shown both profit and turnover.

13)The solid line represents turnover and the broken/dotted line represents profits over the last 8 years.

14) A sharp increase in oil prices/the prices of oil led to a considerable drop in profits.

15) Our production rocketed.

16)There was a drop/decrease of 40% in export volume last year.

17)The inflation rate went down/dropped/fell by 2%.

18)We had to cut 100 jobs.

19)The year of 2002 witnessed a 15% decline in China's industrial output.

20)Our inventory flattened out at 4,000 units.

21)Exports remained stable.

  We hope to maintain/keep/hold the current trend of high growth rate.

22) Profit reached a peak of $3.2 million in July.

23)There will be a small cut in the training budget this year.

2、能基本听懂以公司业绩为主题的录音资料。

3.能用所学功能语句简单描述公司的运营情况。

1.结合有关图表和录音,让学生了解有关表达公司业绩的基本术语和重要交际语句,并反复操练。

2.情景展示:借助录像展示有关公司业绩报告的商务场景,练习相关听力能力。

3.案例讨论:给学生一张某公司的年产品销售情况表,让学生分组讨论,运用所学句型汇报业绩,巩固所学听力内容。

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11

A Factory Tour

(工厂参观)

.掌握工厂参观时常用的词汇和句型。

Language focus:

1Words and expressions:

showcase, manufacturer, production, globe, various, advanced, historic, multiplex, virtual, conversion. etc.

2Sentence patterns:

1) I’ll show you around and explain the process.

2) I’ll take you around the factory and give you an idea of how our machines operate.

3) How large is the machine shop?

4) It covers an area of 75,000 square meters.

5) How long has your factory been established?

6) We’ve been operating for about ten years.

7) Is production mechanized?

8) How do you control quality?

9) There are a total of five checks during the production process.

10) All products will be thoroughly inspected before they go into the market.

11) It has helped me to form a picture of your production process.

12) I’m pleased you found it helpful.

.熟悉参观双方关注的内容,能合理介绍自己的工厂和产品;同时能就自己关心的产品准确提问;

.会用英语进行工厂参观交流。

1.小组讨论:总结参观工厂以及接待参观时常用的词汇及表达,教师进行归纳和总结。

2.情景展示:播放录音和录像资料,进行听力训练。

3.情景模拟:通过角色扮演参观方和接待方,就指定的情景表演会话,巩固听力内容。

6

12

Trade Fair

(交易会)

.熟练掌握交易会中常用词汇和句型。

Language focus:

1. Words and expressions: encounter, innovative, reputation, exhibit, demonstrate, promote, specific, launch, profile, deadline, etc.

2. Sentence patterns:

1) We’d like to set a business operation in this field and are hoping you’d be interested in joining us.

2) We’ll try to broaden our business dealings with you.

3) Our company mainly trades in arts and crafts.

4) What do you think of our products?

5) Would it be possible to have a sample?

6) Why not place a trial order to sound out market potential?

7) How is the product selling?

8) What was your turnover last year?

9) I think the patterns are quite good.

10) Unfortunately the quality isn’t suitable for our market.

11 Canned foods are special interest to me, particularly canned fruit and meat.

12) I think the small sizes are more marketable than the large sizes.

.能听懂以“交易会”为主题的英语对话。

.能用英语讨论在交易会上建立新的业务。

1.小组讨论:

1)参加交易会的目的;

2)总结出交易会常用的词汇及表达。

教师归纳,学生反复操练。

2.情景展示:播放录音和交易会场景录像,进行听力训练。

3.情景模拟:通过角色扮演参加交易会的甲乙双方,进行产品介绍和交易,拓展听力内容。

6

13

Making Enquiries (询盘)

.熟悉价格及支付方式的常用表达,掌握有关“询盘”的交际功能语言:

Language focus:

1. Words and expressions: sample, specification, quantity, time of shipment, terms of payment, backlog, inventory, commission, indication of price, etc.

2.Sentence patterns:

1) Could you give us some idea of your price?

2) Can I have your price list?

3) What’s the minimum quantity of an order?

4) How long does it usually take you to make delivery?

5) Could you deliver the goods sooner?

6) Could you advance the date of shipment?

7) We’re willing to make you a firm offer at this price.

8) My offer was based on a reasonable profit expectation, not on wild speculation.

9) We can only supply you with 20,000 yards of pure silk.

10) This is the maximum quantity we can supply at present.

11) I’m sure that shipment will be effected according to the contract stipulation.

12) Under normal conditions, we’ll deliver the goods two weeks from receipt of the order.

.熟悉询盘技巧,能就具体商品展开询盘,涉及价格,支付,装运等内容的谈判。

1.小组讨论:总结出询盘常用的词汇及表达。教师进行归纳和总结。

2.情景展示:通过录音及影像资料展示听力内容,学习询盘的具体操作,总结每个步骤的要点。

3.情景模拟:由两对学生扮演商品买卖双方,就指定的情景表演询盘会话。

6

14

Negotiating Prices

(价格谈判)

.熟悉价格谈判的要素,掌握有关“价格谈判”的重点交际功能语言:

Language focus:

1. Words and expressions: favorable, agent, exception, trail order, firm order, make concession, range, agency agreement, sales confirmation, etc.

2. Sentence patterns:

1) Your price is rather stiff/high/competitive in comparison to market trends.

2) The goods are prices too high. I can buy the same thing from Korea at one third of your price.

3) A deal is possible if you can reduce your price by 5% to US$5 per piece.

4) The difference/gap between our prices is considerable, but I’m afraid we can’t improve ours.

5) We’ve already cut our price to cost level. with this price, we won’t make nay profit.

6) Our price may appear a little higher, but the quality is much better than our competitors.

7) Could you make it a little cheaper?

8) Is it possible for you to reduce the price by 10%?

9) How much do you think you can bring the price down by?

10 We simply can’t stand such a huge cut.

11) There’s no room for any discount in the price.

12) The difference/gap between our prices is considerable, but I’m afraid we can’t improve ours.

. 能从以“价格谈判”为主题的录音中获取关键信息,掌握讨价还价的技巧和表达;

. 能用英语讨价还价。

1.小组讨论:总结出价格谈判常用的词汇及表达,教师进行归纳,学生学习操练。

2.情景展示:通过录音和录像资料展示价格谈判的情景和具体操作,进行听力训练。

3.情景模拟:就所学内容,由学生代表扮演买卖双方,就指定的情景表演价格谈判会话,拓展听力能力。

6

15

Placing an Order (下订单)

.了解订货的步骤,重点掌握订单中关于商品名称,货号,数量,规格,价格,支付条件等内容,掌握有关“下订单”的重点交际功能语言。

Language focus:

1Words and expressions: terminate, delivery, bind, breach, terms, acceptance, modify, plastic wrapper, alternation, etc.

2. Sentence patterns:

1) The goods you ordered are in short supply at present.

2) Supply is exceeding demand.

3) There is limited stock.

4) We’re interested in these so we’d like to order 10,000 pieces first.

5) We’d like to order 1,000 pieces at $6 per piece, to be delivered on the 13th of March.

6) How would you like the packaging to be done for this order?

7) We have specific requirements for the color/ specification /textile/quality of the product.

8) Will you provide us with some favorable terms/preferential conditions for follow-up orders?

. 能基本听懂以“下订单”为主题的对话或录音资料。

. 能用英语针对具体商品下订单。

1.小组讨论:总结出下订单常用的词汇及表达。教师进行归纳和总结,学生学习操练。

2.情景展示:通过录音呈现和录像播放,学习下订单的具体步骤,训练听力能力。

3.情景模拟:由学生代表扮演商品买卖双方,就指定的情景表演下订单会话。

6

16

Terms of

Payment

(付款条件)

.熟悉贸易中的各种付款条件,理解提单的基本要素,掌握有关“付款条件”的重点交际功能语言:

Language focus:

1Words and expressions: domestic, sufficient, consignment, beneficiary, mandatory verify, letter of credit, by installment, revocable, lump sum payment, inadvisable, immediate, document, deferred payment, progressive payment, payment in kind, payment in cash, . etc.

2Sentence patterns:

1)How will the currency be exchanged?

2)Are there any currency restrictions in your country?

3)What’s your usual practice concerning payment?

4)Could you possibly make and exception and accept a T/T transfer?

5)The method of payment we usually adopt is payment via a confirmed and irrevocable L/C.

6)For a new client, we can’t accept any terms of payment other than an L/C.

7)Please open a letter of credit in good time.

8)The expiration date of this L/C is the 1st of May.

9)What’s the validity period of the letter of credit?

10)The L/C will remain valid until the 15th day after shipment.

11) The L/C was cancelled due to the expiry of its validity.

.能从以“付款条件”为主题的录音中获取主要信息,能领会提单的基本要素;

.会用英语讨论付款条件。

1.小组讨论和录音呈现:围绕提单在国际贸易中的运用进行小组讨论,然后通过听句子及对话录音,让学生找出各种付款方式的优缺点。

2.情景展示和模拟操练:通过 “付款条件谈判”的情景展示,进行听力训练和角色扮演。

6

17

Delivery

(装运)

.掌握装运过程中主要语言点:

Language focus:

1.Words and expressions:  be in

contact,  marketing channel, end user, profitable, manufacturer, fulfill, steamer, advance the shipment, timetable, hurricane, install, etc.

2. Sentence patterns:

1)May I ask when we can expect delivery?

2)Can you consider prompt shipment?

3)Can’t you advance the time of delivery?

4)The earlier delivery we can make is in May.

5)We’ll try our best to advance shipment to September.

6)We deliver all our orders within three months after receipt of the L/C.

7)We need the goods to be at our port on time.

8)We hope that the goods will arrive in time for the New Year rush.

9)I apologize for the delay. The problem was caused by our factory. 10)They had a shortage of raw materials.

11)I’m sorry to tell you that the freight vessel was delayed by engine trouble.

12)The last shipment date is nearly with us. Be sure to ship the goods before that date.

13) The contract provides for the delivery of the goods in April. But we’ve received none of the goods to date. Could you please look into the matter and let us know what the problem is?

.能听懂以“付款条件”为主题的录音,并领会提单的基本要素。

.能用英语讨论付款条件。

1 录音呈现和模拟操练:播放录音,进行听力训练,对主要功能语句和对话模仿操练。

2 情景展示和角色扮演:通过“装运”商务场景的情景展示的听力训练,再让学生就所学内容扮演角色。

6

18

Complaints and Claims

(投诉与索赔)

.掌握有关“投诉与索赔”的重点交际功能语言:

Language focus:

1.Words and expressions: investigate, breakage, withhold, crush approved samples, leak, Bill of Lading, specifications, survey report, replacement, en route, on board handling, evidence, cover replacement, consumption, transit, , insurance policy, etc.

2.Sentence patterns:

1) I’m sorry, but I’ve a claim to make against you.

2) We have no alternative but to lodge a claim with you.

3) I’ll look into matter immediately.

4) We’ll work everything out and get back to you with a solution.

5) We’ll take responsibility for it.

6) This is definitely our fault. I assure you it won’t happen again.

7) If we were at fault, we would be glad to compensate you for your losses.

8) We have decided to compensate you with a payment of 5% of the total values.

9) There are no grounds for this claim so I’m sorry to say we can’t accept your claim against us.

10) Here is the survey report issued by a well-known laboratory in Hong Kong. Their testimony is absolutely reliable.

11) The investigation made by the China Commodity Inspection Bureau has revealed that the damage is attributable to improper packaging.

.能从以“投诉与索赔”为主题的录音中获取关键信息,并领会合理应对投诉与索赔的方法。

.能用英语处理投诉与索赔问题。

1. 小组讨论和录音呈现:就投诉与索赔的主要原因展开讨论,导入教学,通过录音,让学生熟悉投诉与索赔的原因以及重点交际功能语言,并反复模仿。

2.情景展示和模拟训练: 通过“投诉与索赔”的商务情景展示,结合相关的交际技巧和商务知识,让学生了解提出及应对投诉与索赔的功能语句并能熟练运用;组织学生模拟投诉与索赔谈判的商务场景,AB两人讨论因货物丢失引发的索赔问题。

6

19

Marketing(市场营销)

.掌握有关“市场营销”的重点交际功能语言:

Language focus:

1.      Words and expressions: ascertain,

targeted public, segmentation, market research, billboard, promotional programmes, deliver directly to one’s homes, solar-powered, peak, decline,  appeal, etc.

2. Sentence patterns:

1)With increasingly intense competition in the domestic market, there is good reason to go international.

2)Our products are really competitive and I bet they will sell in the North American market.

3)The market situation is much better than we expected.

4)The competition is getting fierce.

5)Sales reached $7 million, an increase of 5.4% from 2000.

6)Sales have decreased by 20% compared to last quarter.

7)As you can see from this graph, the amount of net sales has steadily increased over the last decade.

8)Would you like to take a look at the catalogue and see what interests you?

9)Here’s our latest model. Would you like to try it?

10)We’re sure the products will go down well in your market.

11)We’ll offer you a 10% discount if you order right now.

12)We have a free delivery system.

The first 50 customers who order the new model will be given special gifts.

2. 能听懂“市场营销”为主题的英语对话。

3. 能用英语讨论制定市场营销策划。

1.录音呈现和模拟操练:通过录音,让学生熟悉市场营销体系以及重点交际功能语言,并反复操练。

2.情景展示和角色扮演:通过“市场营销”商务情景展示和操练,让学生熟练运用相应的术语及表达方式。组织学生模拟推销的商务场景,AB分别扮演推销员和潜在客户,选择某一产品进行推销。

6

20

Advertising (广告)

.熟悉著名品牌的广告语及广告策略,掌握有关“广告”的重点交际功能语言:

Language focus:

1.Words and expressions: image, prospect, recognition,  ROI (Return on Investment), audience, visual, commercial, prime time,  loyalty,

audience,  visual,   commercial , loyalty , marmalade, appeal to sb.,  brag, etc.

2. Sentence patterns:

1)We’ll be running a major advertising campaign for the product.

2)The advertising campaign obviously has to be aimed at young people.

3)I think we should change the style of our advertisements. The old slogan is a bit out of date now.

4)We targeted fashion magazines and sports magazines.

5)We’ll be signing a sponsorship deal with one of China’s top football clubs.

6)It’s cheaper to advertise on the radio than to advertise in newspapers or magazines.

7)Outdoor billboards can provide a great deal of flexibility. They can be placed along highways, near stores of around sports grounds.

8) The image is what people think about a company and its product.

. 能从以“广告策略”为主题的录音中获取重要信息,了解广告总监的职责、广告代理商的风格、电视广告效应;

. 能用英语评论各种广告媒介及广告效应。

1. 班级讨论和录音呈现:围绕著名公司的品牌宣传口号进行讨论,然后通过听录音,让学生找出公司市场部、销售部、公关部等部门的工作职责;

2. 情景展示和模拟训练:通过“广告策略”商务情景展示,使学生掌握与主题相关的语言知识和交际表达方式并反复操练; 组织学生对各自喜爱的电视广告进行小组讨论,相互介绍广告内容并分析广告效应。

6

21

Inspection and Insurance(商检与保险)

.掌握与商检与保险相关的重点语言点。

Language Focus:

1.Words and Expressions: convention, waive, nominal, recourse, treacherous, isolation, impeccable, intermodal, claim, inspection, indispensable, surveyor, destination, lodge, discrepancy, underwriter, appoint, authentic, consultation, etc.

2. Sentence Patterns:

1)Be liable for …

2)Careful and proper inspection is an indispensable part to ensure the quality of the goods to be purchased.

For the item we’ve ordered this time.

3)I’m sure we can resolve the differences through friendly consultations.

4)We’ll have a seminar of specialists and surveyors from both sides to clarify which is correct.

5)I’d like to have a talk with you over the question of insurance.

6)I see what you mean.

7)When exactly should the reinspection be made?

8)Now could you let me know….?

9)The premium is to be calculated in his way.

.能听懂关于产品质量检查与保险相关的听力材料,并能领会其要点;

.会用英语商议商检与保险问题,并能准, 确礼貌地与对方沟通。

1. 录音呈现和句型操练:播放录音,进行听力训练,对重要句型进行模仿操练。

2.情景操练:通过案例分析,让学生分阶段进行角色扮演,分别有代理商,出口商,双方以对话的形式展开,对可能产生的常见问题进行分析,解决。

6

22

E-commerce(电子商务)

.掌握有关“电子商务和网络购物”的重点交际功能语言.

Language focus:

1.      Words and expressions:

revolution, transform, transfer, seam, mechanically, primarily, adopt, expand, reshape, consumer, global, dimension, sufficient, comparative, etc.

2.Sentence patterns:

1) Why don’t you go shopping online?

2) I’ve heard of a lot about shopping online; but don’t you think it is convenient?

3) What do we have to care about when shopping online then?

4) There is usually a comprehensive security system protecting e-shop customers.

5) You’d better shop with businesses you already know and trust.

6) Is it easy to visit e-shops on the Internet?

7) Precisely, if we don’t jump on the bandwagon now, we will miss the boat.

8) We want to get into electronic commerce.

9) You can also access other markets without opening new stores.

10) Nowadays, there are a lot of e-things, such as e-business, e-shopping, e-market, etc.

11) Order processing is a function of E-commerce.

12) It is an alternative to B2C. Simply put, it allows consumers to purchase from each other on the Internet.

.能听懂以“电子商务”为主题英语对话。

.能用英语讨论与电子商务和网络购物相关的问题,能清晰地表达自己的观点。

1. 讨论教学和录音输入:就与电子商务和网络购物相关的内容展开讨论,导入教学,通过录音,让学生熟悉并掌握有关电子商务和网络购物重点交际功能语言,并反复模仿。

2. 情景演示和操练:通过“电子商务和网络购物”的商务情景展示,让学生模拟操练所学情景,巩固听力教学。

6

 

    

8

                

140

-

(注:过程评价定期贯穿于平时教学中)

4.实施建议

41教材选用建议

4.1.1.所选教材的内容编排应该符合语言输入的规律,遵循循序渐进的原则,符合高职学生的英语水平及特点,在规范语言的同时增添针对性和趣味性,能够切实提高他们英语听力能力。

4.1.2.所选教材的内容应该符合商务英语专业的培养目标。重视语言基本功的学习,并体现商务特色, 将商务英语和英语教学充分融合,突出实用性与前瞻性,以及可操作性

4.1.3.所选教材应充分体现任务引领、以培养职业能力为导向的课程设计思想。通过案例任务教学法,培养语言与商务技能。

42教学建议

4.2.1.在教学过程中,应根据学生的实际水平以及教学不同阶段的实际情况,合理安排教学内容,遵循循序渐进的原则。

4.2.2.在教学方法上,通过视听内容的呈现和商务情景的创设,注重模仿操练和模拟训练等任务引领的教学来拓展学生的听说能力,动化课堂

4.2.3.引导学生培养良好的听说英语的习惯

4.2.4.应加强对学生实际职业能力的培养,注重商务情景的创设,以任务引领型案例或活动诱发学生兴趣。教学中应紧密联系国际商务中英语应用的实际要求,辅以模拟操作,情景教学和多媒体教学,培养学生的语言应用和即兴反应能力,提高学生听力能力和商务技能。

43教学评价建议

英语听力的提高是个循序渐进的过程,因此,过程考核尤为重要。在课堂教学中,我们建议通过加强过程考核来提高学生平时学习的自主性和能动性,最终达到课程目标的要求。教学评价建议如下:

本课程为考试课,闭卷考试,总分为100分,60分为合格。改变传统的“平时成绩和期末考试成绩37的传统课程考核分数比例,采用“平时成绩、阶段性考核和期末考试成绩244的考核分数比例来计算学生的综合成绩,增加平时实训考核的分数比例,注重过程考核的采分。

综合

成绩

平时成绩 20%

出勤情况+课堂表现+作业完成质量+学习态度和习惯+学习进步程度

阶段性考核

40%

内容模块考核(测试1+测试2+测试330% +课外听力训练(测试1+测试210%

注:内容模块考核主要针对学生的课堂教学掌握情况,而课外听力训练主要对学生网络自主学习提出了一定的要求。

期末考试

40%

一学期的综合内容的测试

44教学资源的开发与利用

4.4.1.积极利用校广播台、图书馆等丰富的教学资源,搭建起多维、动态、活跃、自主的英语听力训练平台,拓展听力学习的渠道, 使教学内容从单一化向多元化转变。 

4.4.2.通过录音、多媒体课件等形式实现课堂教学内容网络化;丰富试题库网络建设内容,并使之模块化,主要以三级、四级、六级英语听力以及全国商务英语考证听力内容为主。

4.4.3.实现听力内容丰富的网站链接,共享网络资源,为学生创造良好的学习条件。

45其它说明

 本课程标准也适用于本校的《国际商务专业》。

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