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活动设计六

(六) Company Presentation

Teaching Objectives (教学目标):

After conducting s series of listening, viewing and oral practice about company presentation, enable the Ss to:

1talk about a company profile;

2answer general questions about a company;

3give a brief self-introduction;

4give a short business presentation.

IDiscussing by pictures (看图讨论): Show the Ss the logos of 8 famous companies, and say: What do you know about these companies?  Discuss with your partner and speak them out.

II. Sum-up (归纳公司介绍的要素):

   What make an effective presentation?

a. The effective organization of the information

b. The effective delivery of the information

c. The effective use of language

d. Not forgetting the audience

e. Allowing participation through questions or comments

III. Listening practice: Listen and Imitate. (录音呈现和模仿操练)

Task 1:

1.      Here are some statements about the above companies. Listen and fill in the blanks with the exact words you hear.(answers and script omitted)

2.      Repeat the Language focus (important sentences).

1)      Sanyo is a global manufacturing company with more than 60,000 employees worldwide.

2)      KFC has over 13,000 outlets around the world serving some 8 million customers each day.

3)      FedEx leads the express industry in connecting global customers with the world’s fastest growing market, China.

4)      HSBC has its headquarters in London and operates in 5 regions.

Task 2:

1.      You will hear a presentation delivered by the PR Department Manager  of Oracle China. Listen to the first part of the presentation and fill in the blanks.(listening materials omitted)

2.      Listen to the second part of the presentation, take notes and then construct a chart for the company profile. (listening materials omitted)

3.      Retell the presentation and pay attention to the key sentences.

1) I am very honoured to have the opportunity to address such a distinguished audience.

2) I’m in charge of the PR Department of Oracle China.

3) What I’d like to do today is to provide you with some general information about Oracle Corporation.

4) My presentation will be divided into 2 parts. Firstly, Oracle, and secondly, Oracle China.

IV. Follow –up Practice (语言点的操练):

Task 1: Listen to the presentation of Rachel Rawlins and complete the introduction.

Task 2: Follow the samples to do the substitution exercises with partners by using the expressions given below.

Words and expressions:

manufacture, employee, corporate, asset, chart, headcount, information, annual, sale, revenue, headquarters, establish, brief, flop image, profit, brand, etc.

Sentence Patterns:

1) I’m in charge of …

2) It’s an honor to address such a distinguished audience.

3) I’d like to talk about the latest developments at our company..

4) The subject/focus of my presentation is Company history.

5) I should only take 10 minutes of your time.

6) My presentation is in three sections.

7)Let’s  start with the first point.

8) Secondly, I’d like to talk…

9) Finally,/A final point is…./To sum up/In conclusion, ….

10) Our company provides/ manufactures…

V. Play the video and make the role play. (视听呈现和小组活动)

Video 1: Making a Start-Standard Electronic. (Standard 电子公司介绍)

1. New words and expressions: high-tech, electronics, regular tour, flip chart, asset. etc.

2. Pre-viewing: Read the following chart in the book, to have a rough idea of the video.

3. Viewing: Watch the video. Which items in the checklist does  George include in his introduction?

Checklist

□a. Name and position

□b. The title/subject of the presentation

□c. The purpose of the presentation

□d. The length of time the presentation will be.

□e. The main parts or points included

□f. Visual aids that will be used

□g. When the audience may ask questions

□h. A reference to the audience

4.      Post-viewing: Work in small groups. Prepare and give the introduction to these

presentation.

a

b

c

Audience

Foreign VIP visitors

New employee

The  boss

Subject

The university

Company organization

Your salary increase

Purpose

To describe

To inform

To persuade

Time

5 minutes

10 minutes

1 minutes

Video 2:What is the point?-Snowow Brewery. (Snowow 酿酒公司介绍)

1. New words and expressions: brewery, image,, sale, corporate, profit. etc.

2. Pre-viewing: Read the following chart in your book to have a rough idea of the

video.

3. Viewing: Watch the video, Note down what Joan Cooper does badly.

4. Post-viewing: Work in pairs. One of the worst things about the presentation is its lack of organization. Look at the flow chart below and your notes. Try to work out well-organized framework of the Joan Cooper presentation.

 Introduction(I’d like to talk about)

            

Outline(I’ve divided my talk into…)

Questions(If you have any questions, please…)

            

Part 1(let’s start with…)

             

Part 2 That brings us to…    &nb, sp;

            

Part3/4 (Let’s turn to…)  

        

Summary (To sum up…)

         

Conclusion (To sum up…)

VI. Role-play(角色扮演)

Work in small groups. First read the company profile below and then choose Role A, B, or C. Prepare a one-minute introduction to a presentation about yourself, the company and its plans. Then choose the best presenter in your group to give a whole presentation.

Role A

Position:        Technical Director, Mata Shoes

Duties:          --responsible for quality control of products

                ---works with the Design Department to create new products

Company profile: --one of the biggest shoe manufacturers in Brazil

              --manufactures shoes under the brand name “ Daniela”

              --sales in over 20 countries

Employees:     20,000

Turnover last year: US$ 550 million

Plan:            to enter new markets next year.

Role B

Position:        Sales Representative, Mei Cosmetics

Duties:          --visits stores and supermarkets selling beauty products

                ---help to train new sales staff

Company profile: -manufactures beauty andd skin care products

              --manufactures equipment for beauty salons

              --owns several shops in Taiwan, China

Employees:     750 at its factory and 80 at its head office

Turnover last year: US$ 120 million

Plan:            to increase sales by 7% in the next 12 months

Role c

Position:       Representative, Medi-Care

Duties:          --organizes campaigns to promote the work of Medi-care

                ---recruits doctors and other medical staff to work in developing country

Company profile:  -non-profit making organization

                --operates several campaigns each year in different countries

                --funded by governments and business corporations

Employees:     10 full-time administrative employees in the office

Turnover last year: US$ 10.8 million

Plan:            to develop a new advertising campaign for Medi-Care

VII. Assignment

Consolidate the elements of making a company presentation.

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