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活动设计十二

(十二) Trade Fair

Teaching Objectives (教学目标):

After completing this lesson, students should be able to:

--comprehend basic trade fair vocabulary;

--understand how to participate in a trade fair;

--recognise some famous international and domestic trade fairs.

I. Discussion(课堂讨论):  Work in pairs. Look at the chart which shows reasons why people visit trade fairs. Then discuss the following questions. (chart omitted)

1) What is the most frequent reason for visiting trade fairs?

2) What benefits are there in attending trade fairs?

3) What will you do when you visit trade fairs?

II. Sum-up(总结参加交易会的一般原则):

a.       Setting objectives

b.      Trade fair participation

l        Selection

l        Budgeting

l        Procedure and schedule

l        Selection of exhibits

l        Registration and organisational preparations

l        Fair stands

l        Stand personnel

l        Public relations and communication

l        Follow-up and monitoring success

III. Listening practice: Listen and Imitate. (录音呈现和模仿操练)

Task 1: Listen to the presentation and decide if the following statements are true (T) or false (F).

1) Guangdong Modern International Exhibition Centre was founded in December 2001.

2) There are 4 separate exhibition halls.

3) The Conference Centre is able to provide 10 conference rooms.

4) Simultaneous interpretation system is available.

5) The largest multipurpose conference room is suitable for gala performances.

Keys: 1) F  2) T  3) F  4) T  5) T

Task 2:

1. Alfred is a marketing specialist. He is making a speech on trade fairs. Listen to the following part of the speech and fill in the blanks. (passage omitted)

Keys: 1) domestic  2) suppliers  3) Customers  4) value  5) services  6) ideal 

7) compare  8) specialised  9)innovative  10) up-to-date

2. Listen to the dialogue between a sales representative of a golf manufacturing company, Golf Pro, and a potential customer at an international golf fair. Complete the following short report on Mr. Usuki’s visit to the Golf Pro stand with words and phrases from the dialogue. (passage omitted)

Keys: 1) new  2) reputation  3) world  4) range  5) Prices  6) latest

Words and expressions:

encounter; innovative; reputation; metal wood; putter; state-of-the-art

IV. Follow-up Practice. (后续练习)

1. Listen to the introduction to the Asia World-Expo and fill in the blanks. (passage omitted)

Keys: 1) rentable  2) entertainment  3) transport  4) halls  5) exhibition 

6) arena  7) facilities  8) conjunction

2. Listen to the dialogue between Mr. Li and Mr. Brown in the Exhibition Hall at the China Export Commodities Fair and choose the best answer to each question. (questions omitted)

Keys: 1) C  2) B  3) C  4) C  5) A  6) B

Sentence Patterns:

1)      Is there anything in particular you’re interested in at this time?

2)      We have a wide variety of … for you to choose from.

3)      It’s all of the best quality.

4)      These are our latest styles.

5)      You’ve come to the right booth. We specialise in producing …

6)      Here are some samples.

7)      One reason is that … is carefully selected for quality.

8)      Could you please show me some more samples?

9)      Please have a look at the catalogue and price list.

10)  Very impressive. But I’m afraid the prices are quite a bit higher than others.

11)  May I take some … samples with me? I’d like to discuss them with my boss.

12)  We’re sure you’ll find our products will sell well.

V. Play the video and make the role play. (视听呈现和角色扮演)

Video 1:

●New words and expressions: exhibit; demonstrate; promote; specific; launch; measurable; etc.

●Pre-viewing: Read the following chart to have a rough idea of the video.

●Viewing:

1. Watch the video. Identify the speaker of each of the following statements. (scripts omitted)

Keys: John: 2) 3)   Mr. Robbins: 1) 4) 5)

2. Watch the video again. Choose the correct answer to each question. (scripts omitted)

Keys: 1) C  2) B  3) C  4) A

●Post-viewing: Work in pairs. Discuss what an exhibitor should pay attention to when participation in trade fairs. (open)

Video 2:

●New words and expressions: statistics; booth; delegate; genuine; profile; illustrate; promotional literature; lead; deadline; etc.

●Pre-viewing: Read the following chart to have a rough idea of the video.

●Viewing:

1. Watch the video. As you watch, write down the questions James Goldman asked.

2. Watch the video again and choose the correct answer to each question. (questions omitted)

Keys: 1) A  2) C  3) B  4) A  5) B

●Post-viewing: Work in pairs. One of you plays role A and the other plays role B. Make a dialogue according to the given information. (role information omitted)

V. Assignment

Discussion: How do you work at trade show if you are an exhibitor? How do you work a trade show if you are an attendee?

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