浙 江 金 融 职 业 学 院

教 案 首 页

周次：      X            日期 ：                课时序：      X      

授课教师：

Unit7 Product Presentation (1)

Ⅰ.Teaching Organization

1.Main task of these two periods;

2. Requirements to the Ss

Ⅱ.Warm- up

1. Choose one product from the picture in the SB and demonstrate the product presentation.

2. Work in pairs. Let the Ss describe one of the pictures with their partners.

Ⅲ.Listening Practice

Task 1: Listen and write down the full spellings of the following abbreviations.

(1)   MB: megabyte (2) oz: ounce (3) 1b:pound  (4) kg: kilogram (5)in.: inch

(6)cm: centimeter (7) hr: hour  (8)yr: year   (9)mo.: month   (10)ft: foot

Task2: Listen to an advertisement

Step 1. Language points

Supplier:  n.供应者, 补充者; 供应货物等的人或商店

eg. a supplier to the auto industry汽车工业的材料供应者

warranty: a guarantee 保修期

delivery: something delivered, as a shipment or package.

eg. immediate delivery立即交货

delivery on arrival货到交付

specification: an exact written description of an invention by an applicant for a patent详述, 规格, 说明书, 规范

Step 2.Play the audio and correct the answers

1. Look at this advertisement and fill in the blanks. Then listen and check answers:

Looking for computers for your business? Come to Micro Tech. Our prices are lower

and our service is better than any other office supplier in Chicago, We go to more

expensive suppliers when Micro Tech is as good as any in the city! We give longer

warranties on our computers than our competitors do, and our delivery times are shorter .

Micro Tech -for all your computer needs.

2. Listen to some sentences used to describe product specifications and features. Fill

in the missing words according to what they hear.

(1) This shirt feels smooth since it is made of rayon.

(2) This kind of truck is 6 metres long, 3.2 metres wide, 3.5 metres high. Its  maximum load is 8 tons.

(3) The clock is shaped like a pumpkin.

(4) The main features of our product are elegance, durability, small size, light weight

      and reasonable price.

(5) Our products are elegant, durable, small in size, light in weight and reasonable in

      price.

(6) Our product is the best-selling model of its kind.

(7) The main selling point of this PDA model is its large memory.

(8) This biscuit comes in 5 flavours.

 (9) The volume of this container is 2 litres.

 (10) Maybe this watch is a bit expensive, but it is waterproof and stylish.

Step 3. Oral practice (Imitate and model)

Let the Ss imitate the above sentences about specifications and features.

Step 4. Evaluate the students’ performance

Ⅳ. Follow-up Practice

Step 1. Introduce useful expressions about describing and comparing products:

1) Describing products:

It’s 20 inches long/wide/high/thick/deep.

We have a large range of sizes.

It’s diameter is 80cm.

The volume of this cup is 280 ml.

The robot weighs only 43kg.

It comes in three colors: white, dark blue and brown.

2) Comparing products:

Compared with competing products, ours look better and are lower in price.

This computer runs faster than that one.

Our product is the best-selling model of its kind.

Step 2: Play the audio and correct the answers. Listen and complete the chart.

----At a trade fair, a department store buyer from Pakistan talks to a Chinese salesgirl

 about microwave ovens.

     Can I help you, sir?

     I'd like some information about your microwave ovens.

     OK. What would you like to know?

     What's your most popular model?

     Well, our most popular model is the B414. Here, this one. As you can see, it looks good and the price is low.

     What's the target market?

     It's for people with small kitchens.

     I see. How many colours?

     It comes in 3 colours--white, black and grey. The white one is the best seller.

     Does it have any special features?

     Yes, its user-friendly design. You can try it to see. lt's easy to operate.

     Hmm, how about the warranty?

     12 months.

     And how much is it?

     The trade price is 48 US dollars.

     That's not bad. One more question: what about delivery?

     We can deliver within 5 days.

     OK. Thank you. I'll get back to you.

Model：B414

Target market: people with small kitchens

Colors: white, black, grey

Features: user-friendly design, easy to operate

Warranty: 12 months

Price: $48

Delivery; 5 days

2. Listen to a telephone conversation about the supply of office furniture and complete the chart.

Spec. Item	Height (in.)	Length (in.)	Width (in.)	Thickness/ Depth(in.)	Unit  price	Guarantee Period(mo.)
Computer desk	30	----	48	27	$199	-----
Filing cabinet	54.5	-----	16	39	$748	18
Printer	4	8	6	-------	$112	------

Step 3. . Evaluate the students’ performance

Ⅴ. Consolidation

  Summarize the expressions about presenting products.

Ⅵ.  Assignments

1. To grasp the language points;

2. To do the listening practice more